Botanica Luxury Phuket Co., Ltd. has officially expanded into Hua Hin with the launch of Botanica Luxury Hua Hin, a high-end pool villa development in Khao Tao. The project, covering more than 14 rai, consists of 30 luxury villas designed in a modern loft style, with prices starting at 19.9 million baht. The total project value exceeds 500 million baht.
Developed under the concept “Born in Phuket, Bloom in Hua Hin”, the project aims to cater to the increasing demand for luxury vacation homes in the area. Hua Hin has become an attractive market for high-end real estate, drawing interest from both Thai and international buyers.
The grand opening event took place at Bluport Hua Hin and was presided over by Hua Hin Mayor Nopporn Wutthikul. Also in attendance were Attasit Intrachuti, Chairman of the Board of Botanica Luxury Phuket Co., Ltd., Priyaporn Intrachuti, Vice Chairman, along with Surarat Narongrit, President of the Prachuap Khiri Khan Chamber of Commerce, and Wasana Srikanchana, President of the Hua Hin – Cha-am Tourism Business Association. The event was attended by industry leaders, local officials, and international investors.
Attasit Intrachuti noted that Hua Hin continues to attract buyers seeking luxury real estate, particularly private pool villas. “Currently, approximately 60% of real estate buyers in Hua Hin are Thai, with the remaining 40% made up of international buyers, including Europeans, Chinese, and Scandinavians,” he said. “Many of these buyers are looking for properties that serve as both private residences and long-term investments.”
He also highlighted that Ultra High Net Worth Individuals (UHNWI) are increasingly drawn to Hua Hin due to its strong infrastructure, quality amenities, and reputation as a premier residential destination.
The launch of Botanica Luxury Hua Hin marks a significant expansion for the company, which has built a strong reputation for luxury developments in Phuket. The project, which is located off Soi 126, follows the company’s established approach, focusing on high-quality materials, modern design, and attention to detail.
“Hua Hin continues to establish itself as one of Thailand’s leading high-end real estate markets,” Attasit added. “With ongoing infrastructure improvements and strong demand, we believe this development offers not only a luxury living experience but also long-term value for buyers.”
