Prachuap Khiri Khan has held a meeting to prepare a major historical and multicultural tourism event, with a focus on promoting halal tourism and boosting the province’s economy.
The meeting was held on 3 February 2026 at Prachuap Khiri Khan Provincial Hall and was chaired by the provincial governor, Sitthichai Sawat-saen. It was attended by deputy governors, senior officials and representatives from relevant government agencies.
The discussions centred on preparations for activities under the Prachuap Khiri Khan Historical Tourism Enhancement Project 2026. The project aims to raise awareness of the province’s tourism attractions, encourage travel to the area and generate income for local businesses and communities. It also seeks to commemorate key historical events while highlighting the area’s multicultural roots.
Officials reviewed the proposed format of the event and refined the details of planned activities. The meeting also discussed the historical framework of the project, focusing on the multicultural heritage of the Rattanakosin era and the long-standing coexistence of Thai, Chinese and Muslim communities in the province.
Two-phase event planned for 2026
Participants also considered the event name, schedule, daily programmes, site layout, preliminary budget and the agencies responsible for delivery. It was agreed that the project would be implemented in two phases during 2026.
The first phase will take place from 27 to 29 March 2026 at the multipurpose grounds in front of the provincial hall, under the event title “Three Bays Recount History: Weaving Thai, Chinese and Muslim Heritage”. The event will be divided into three themed zones representing Thai, Chinese and Muslim cultures.
Planning for the Muslim zone received particular attention during the meeting. Proposed activities include seminars for halal tourism operators and halal OTOP businesses, discussions with mosque committees on supporting tourism, and forums involving women’s groups on halal tourism development. Other activities under consideration include cultural and historical presentations, an Ashura competition, cooking demonstrations, traditional performances, interfaith discussions, halal-focused talks and short film screenings exploring Muslim migration to Thailand and Prachuap Khiri Khan.
The programme also includes plans for stage performances honouring King Rama IX and King Rama X, halal fashion presentations, multicultural performances and Qur’an recitations. More than 20 exhibition booths and a range of retail stalls are expected to be part of the event.
Details of activities in the Thai and Chinese zones will be finalised through further discussions with provincial and district-level cultural networks.
The second phase of the project is planned in principle for 7 to 14 August 2026. Officials said the event name, venue, timeframe, budget adjustments and detailed programme for this phase will be considered at a later meeting.