Dusit Thani’s New Inroad into Branded Residences Market Brings Its Hospitality Excellence to “Dusit Ajara Hua Hin”
Dusit Thani is advancing its strategic expansion by leveraging over 75 years of expertise in luxury hotel and residential management to develop branded residences under the Dusit Thani brand. The move coincides with a growing global trend, particularly among property developers who recognise the opportunity to create added value and enhance resident experiences by utilising expert personnel, premium facilities, and brand power.
Dusit Thani recently announced Dusit Ajara Hua Hin, an ultra-luxury residential development featuring over 60% green space. Located on high-potential land in Hua Hin, this is the second project by Dusit Thani as a property developer, following Dusit Residences and Dusit Parkside at Dusit Central Park. The new development reflects Dusit Thani’s commitment to pioneering “The Only Thai Branded Residence” concept, being the only Thai brand in the global branded residences market that has the capabilities to develop and manage residential projects independently. This encompasses planning, design, and property management with international hotel-standard services, anchored in Dusit Thani’s signature “Gracious Hospitality” that blends Thai identity with exacting professional standards and refinement. The result is an exceptional living experience that distinguishes its branded residences from others that are affiliated with foreign brands.
Branded Residences: A Growing Premium Property Trend Worldwide
According to CBRE Global’s Luxury Real Estate Report 2024, branded residences are not merely revenue-generating tools for real estate projects but also reflect how brand strengths in quality, design, and premium services can elevate living experiences and add 25-30% value to developments.
The report indicates evident growth in the branded residences market globally, particularly in Asia-Pacific (36%); Europe, the Middle East and Africa or EMEA (77%); and the Americas (46%).
Meanwhile, C9 Hotelworks, a real estate development consultancy, revealed that Phuket ranks as the number one destination in Southeast Asia for branded residence development, followed by Manila, Bangkok, Kuala Lumpur, Pattaya, Da Nang, Ha Long Bay, Cebu, Penang, and Hua Hin.
This ranking highlights the potential of coastal tourist destinations like Hua Hin, which remains one of the most attractive locations for high-end real estate investments featuring internationally recognised brands and service standards.
Dusit Ajara Hua Hin: Real Estate for Quality Living Across Generations
Dusit Ajara Hua Hin has been designed with a focus on the long-term happiness and well-being of its residents. It features over 60% green space and amenities for healthy body and mind, such as leisure gardens, kids’ playgrounds, wellness studio, and salt water pools. The project also embraces the Multi-generational Living concept, creating thoughtfully designed spaces and facilities for family members across all ages.
Dusit Ajara Hua Hin exemplifies “The Only Thai Branded Residence” approach to property management and services with integration of Dusit Thani’s unique hospitality style. The essence of this approach is delivering a living experience that exceeds expectations in terms of comfort, quality of life, and attention to detail, using the same world-class ‘Gracious Hospitality’ standards that root in Dusit Thani’s longstanding experience in hospitality business and are used in world-class hotels and resorts. All services are designed to meet modern-day lifestyles of the residents, transforming everyday living into a holiday-like experience with full freedom to enjoy their time with:
- Standard services including 24-hour concierge service, housekeeping, bed linen laundry, private garden maintenance, emergency response service, property maintenance, and shuttle service within the development.
- Workshops such as cooking classes, art and craft workshops, yoga and tai chi classes.
- À la carte services for all needs, from room service to personal chefs, catering, in-home party arrangements, hotel spa services, and hotel car services.
- Privileged access to exclusive activities for hotel guests of Dusit Thani Hua Hin, such as hands-on experiences of rice growing and sustainable organic farming, feeding baby goats and collecting fresh eggs from happy hens, and creative activities such as flowerpot painting and vegetable planting.
Residents of Dusit Ajara Hua Hin are also given exclusive privileges as Dusit Gold Membership in its highest Platinum tier, allowing them to enjoy premium experiences at Dusit Thani hotels and resorts worldwide, such as point redemption for free room nights, complimentary room upgrades, discounts on dining, accommodations, and wellness services worldwide, extended check-out times, and club lounge access.
Experience Translated into Tangible Reality
Mr Siradej Donavanik
Mr Siradej Donavanik, Vice President, Hotel Business Development, Dusit Thani Public Company Limited, revealed, “We have extensive experiences managing 300 hotels and resorts across 18 countries worldwide. Combined with our longstanding expertise in the hospitality industry, we have diversified into property development with The Residences at Dusit Central Park, an ultra-luxury residential development in Bangkok’s super-core CBD, Rama 4-Silom, and most recently with the development of Dusit Ajara Hua Hin in the prime location of the famous beach resort town.”
“The development of Dusit Ajara Hua Hin not only reflects Dusit Thani’s strengths as a Thai brand capable of fully developing and managing luxury real estate on its own but also proves that its experience in the hotel and service business can genuinely translate into residential developments that fulfill lives with quality and the joy of sustainable living,” Mr Siradej concluded.