Choosing where and who you buy property from is an important decision. It can be a minefield, and even with the best intentions, issues may occasionally arise. However, in most cases, if the correct procedures are followed, buying property in Thailand is a straightforward and enjoyable process.
A recent case regarding the purchase of a property in Hua Hin that surfaced on social media after being featured on national TV, highlights a common pitfall—buying property without conducting proper due diligence. While I don’t have all the facts, it appears to be another instance of buyers making decisions without enough information.
In this case, a Thai national saw an advertisement that looked appealing, as ads are designed to do. She was drawn in and considered viewing the property. Her partner, who was not in the country at the time, encouraged her to proceed.
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From there, details become unclear, but it’s likely the initial ad was a social media post, and the so-called agent was not a licensed agent but rather someone promoting a property without the necessary credentials. Without a professional agent involved, the buyers were drawn in, and the sales office presented an offer that seemed ideal—one of those “too good to be true” deals.
How Should the Process Work?
Finding a property on social media or other platforms is a good starting point. It gives a general idea of what’s available in different areas. Many people don’t realise the size of Hua Hin and can find the price variations confusing, but this can be clarified with an initial tour of the market. Broadly speaking, the north tends to be the most affordable, the south is more expensive, and the west is developing rapidly.
Once you’ve decided to buy, you can explore different areas on your own, mainly to assess nearby facilities such as beaches, restaurants, schools, and parks—places you’ll visit most often. However, unless you’re a heavy drinker, don’t fixate on how far you are from the town centre. If you’re within a reasonable taxi ride (under 200 THB), the distance becomes irrelevant. Many people who prioritise proximity to town later regret their decision.
Why Use an Agent?
This is where I, or another professional agent, come in. Using an agent costs you nothing—so why avoid one? Some believe that going directly to the seller means a better deal, but that’s not the case.
A good agent will always secure the best price and terms for you. Without one, you lose control over key aspects of the process.
Andy Dyett, the Hua Hin Property Expert
An agent does more than negotiate prices. They check paperwork, provide insights into the surrounding area, and help align your property choice with your lifestyle needs.
A reputable agent should have a registered company and an office you can visit. If something goes wrong, you’ll have someone to turn to.
What About Lawyers?
“But I have a lawyer who can handle everything.” No, that’s not quite how it works. Lawyers handle the legal aspects—documents, ownership structures, visa and will connections—but they don’t (and shouldn’t) be responsible for the property itself. Many legal advisors in Hua Hin provide excellent guidance, but their role is different from that of an agent. A lawyer ensures legal compliance, but they won’t be accountable for the condition, location, or suitability of the property you choose.
The Key to a Smooth Purchase
In summary, a reliable and experienced agent is an essential part of the buying process. When combined with a competent legal team, the experience becomes smooth and enjoyable. Buyers are often pleasantly surprised by the quality of properties in Hua Hin. Yes, prices have risen, but for good reason—the infrastructure is strong, construction quality is high, and the area offers excellent amenities, including beaches, golf courses, luxury hotels, and top-tier restaurants.
Trying to cut corners to save a little money can lead to costly mistakes. Don’t buy a property simply because it looks good—make sure it fits your needs, your intended usage, and your lifestyle.
If you’d like to discuss your options, feel free to drop by for a coffee—or something a little stronger in the evening if that’s more your style. All are welcome to chat openly about finding the right home in Hua Hin.
Yours sincerely,
Andy Dyett
The Hua Hin Property Expert
📧 andy@huahinpropertyagent.com
📱 Hua Hin Property Co.,Ltd
📞 0867779064
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