No one can deny that this low season has been especially quiet. For some residential expats and local Thais, the calm is a welcome change — it’s easier to visit places that are usually crowded.
But for small businesses, it’s tough going. With stock to manage and staff to pay, many have struggled since Songkran. And unfortunately, this slower pace could continue for at least another month.
Is there a clear answer as to why? Not really. Global uncertainty, Trump’s tariffs, and a Thai baht that’s too strong to encourage foreign visitors are all part of the mix. For the property market, this has understandably made overseas buyers a bit more hesitant. There’s a general sense of “wait and see.”
But one thing that always works in Hua Hin’s favour is the cost of living and the quality of life you can enjoy here, even on a limited budget.
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One group that may be missing a trick right now are people looking to repatriate — both themselves and their funds. With the baht being strong, a quick sale could work in their favour. I recently had a client who agreed to sell her condo for a price close to what she was asking. Unfortunately, by the time the deal was completed, the euro had gained nearly 10%, which meant she ended up with less in her home currency than if she’d accepted a lower offer earlier.
If you’re thinking of selling and heading back overseas, feel free to get in touch. We can walk you through the process and help you make the most of the current market when it comes to repatriating funds.
Buyers are still around. They may be more cautious, but they’re still exploring their options. Life doesn’t wait forever, and for many, moving to Hua Hin marks the start of an exciting new chapter.
As I mentioned last month, Hua Hin continues to appeal to semi-retired and retired expats — especially those aged 50 to 70. Not everyone wants to stay at home and be a grandparent just yet. People in this age group are more active than ever, with many taking part in golf, pickleball, tennis, kitesurfing, CrossFit, and yoga. We’re not quite ready for the rocking chair.
Andy Dyett, the Hua Hin Property Expert
Interestingly, I’ve noticed some short-term visitors posting online about how they don’t quite “get” Hua Hin.
They compare it to livelier parts of Thailand and leave underwhelmed after a short stay in a poorly chosen location. The reality is that the city is now less of a tourist spot and more of a lifestyle destination for longer-term living — whether renting or buying.
And I love that. Hua Hin gives me everything I need to raise a family, and when we want a holiday, there are plenty of great places nearby.
So, when’s the right time to buy? That’s a tough one. The market here is shifting. Some visitors expect prices to be similar to less developed parts of Thailand, but that’s rarely the case. The issue is often the oversupply of very small condos — 25 to 35 sqm bedsits — which can be found cheaply. These give the impression that Hua Hin is a low-cost market across the board. But beyond those, especially just 10 minutes west of town, there are some fantastic properties that offer a true sense of home, not just holiday accommodation.
Factor in the quality of restaurants, hotels, and other amenities, and it’s easy to see why prices in Hua Hin will likely keep rising in the coming years.
And yes, I’ve said all of this without once mentioning flights. Do we need them? Absolutely — especially to support small businesses. More domestic flights would help local Thai travellers and open the door to more foreign visitors. Realistically, even just connections to Malaysia, Hong Kong, and Singapore would be a great start.
Finally, if you’re thinking about making Hua Hin your home, feel free to drop in for a coffee or add me on WhatsApp. I’m always happy to offer a bit of advice and chat about your plans.
Yours sincerely,
Andy Dyett
The Hua Hin Property Expert
📧 andy@huahinpropertyagent.com
📱 huahinpropertyagent
📞 0867779064