Why Hua Hin? Expo 2026 announces full two-day programme
The full programme for Why Hua Hin? The Hua Hin Expo 2026 has been announced, with two days of talks, panel discussions, wellness workshops, cultural performances and activities taking place at Bluport Hua Hin this weekend.
Held on Saturday 14 and Sunday 15 November, the Expo will bring together 104 exhibitors across eight zones, showcasing businesses, services and experiences from Hua Hin and the surrounding region.
Visitors can hear from local business owners, property experts, tourism representatives and community members, while also enjoying wellness activities from Chiva-Som, traditional Thai performances, arts and crafts and special offers from exhibitors.
The event is open from 10am to 7pm on both days, with free admission.
Sessions will be held in Thai, English or both languages. The language for each session is indicated in the programme below.
Day 1: Saturday 14 November 2026
Saturday’s programme includes advice on buying property in Hua Hin, discussions about the town’s future, wellness activities and the official opening ceremony at 2pm.
Saturday programme
- 10:00–10:15 | MC Welcome & Expo Highlights (Thai/English)
- 10:15–10:45 | Chiva-Som: Metamorphosis (Thai/English)
Wellness session with 30 yoga mats available. - 10:45–11:00 | Sponsor Introductions & Highlights (Thai/English)
- 11:30–12:00 | Buying Property in Hua Hin: Finding the Right Home and Buying Safely (Thai/English)
Jan Sumanas, CEO of MBMG, and Andy Dyett of Hua Hin Property will discuss property ownership, legal considerations, the local market and lifestyle in Hua Hin. - 12:10–12:30 | Traditional Thai Music Performance (Thai)
Performed by children from Baan Rak Dontri Thai. - 12:30–13:00 | Khon Thai Traditional Show (Thai)
A performance of traditional Thai masked dance. - 13:10–13:30 | Hua Hin Next Generation: Our Town, Our Future (Thai)
A panel discussion featuring young Hua Hin business owners. - 14:00–14:30 | Official Opening Ceremony (Thai/English)
- 14:40–15:10 | Hua Hin’s Future & MICE Destination: What Does It Mean for Our City? (Thai)
A discussion featuring representatives from TCEB, TAT Prachuap Khiri Khan, TAT Phetchaburi and Hua Hin Airport, exploring the town’s future, tourism development and opportunities for the meetings and events industry. - 15:20–15:50 | Chiva-Som: Self-Massage for Gut Health (Thai/English)
Wellness session with 30 yoga mats available. - 16:20–16:40 | Why Hua Hin? The Perspectives on Living and Doing Business in Hua Hin (Thai)
A panel discussion exploring life and business in Hua Hin. - 16:40–17:00 | Muay Thai Wai Kru Show (Thai/English)
A demonstration of the traditional ritual performed by Muay Thai fighters. - 17:00–17:30 | How Well Do You Know Hua Hin? The Fun Challenge! (Thai/English)
An interactive quiz with prizes for participants. - 17:30–18:00 | One Minute, One Hua Hin Story (Thai/English)
Short, inspiring stories from members of the local community. - 18:30–18:50 | Guided Booth Tour: Last Chance of the Day! (Thai/English)
Discover exhibitor highlights and special offers. - 18:50–19:00 | Closing & Sunday Programme Highlights (Thai/English)
Day 2: Sunday 15 November 2026
Sunday’s programme focuses on community, lifestyle, wellness and Hua Hin’s future, including discussions about the experiences of expat women, building a home and the town’s potential as a sport and wellness destination.
Sunday programme
- 10:00–10:10 | MC Welcome & Sunday Highlights (Thai/English)
- 10:10–11:00 | Chiva-Som: Dynamic Yoga (Thai/English)
Wellness session with 30 yoga mats available. - 11:30–12:00 | Hua Hin 2035: Growing Together Without Losing Our Identity (Thai only)
หัวหินในอีก 10 ปี: เติบโตอย่างไร ไม่ทิ้งเสน่ห์เมืองเก่าและไม่ทิ้งคนหัวหินไว้ข้างหลัง?A discussion about how Hua Hin can develop over the next decade while preserving its character, heritage and local communities. - 12:00–12:30 | Traditional Thai Music Performance (Thai)
Performed by children from Baan Rak Dontri Thai. - 12:30–12:50 | Khon Thai Traditional Show (Thai)
A performance of traditional Thai masked dance. - 13:00–13:30 | Expat Women’s Life in Hua Hin: Real Stories, Friendship & Community (Thai/English)
Hua Hin Today will host a panel featuring three expat women sharing their experiences of living, working, raising families and building a life in Hua Hin. - 13:35–14:00 | Building Your Dream Home in Hua Hin – Mike (Thai/English)
A session about building a home in Hua Hin. - 14:30–15:00 | Active Hua Hin: More Than Just a Beach (Thai/English)
Can Hua Hin become the future of Thailand’s sport and wellness sector? A discussion exploring the town’s potential as a destination for active living, sport and wellbeing. - 15:10–16:00 | Chiva-Som: Primal Flow (Thai/English)
Wellness session with 30 yoga mats available. - 16:00–16:20 | How Well Do You Know Hua Hin? (Thai/English)
An interactive quiz with prizes and audience participation. - 16:20–16:40 | Thai & Expat Panel: Why Choose Hua Hin and What Makes Hua Hin Truly Special? (Thai/English)
A discussion about why people choose Hua Hin and the importance of community in making the town a special place to live. - 17:00–17:30 | Hua Hin Community Heroes: Celebrating the People Who Make a Difference (Thai/English)
Recognising individuals who contribute to the local community. - 18:00–18:30 | Guided Booth Tour: Last Chance Expo Deals (Thai/English)
A final opportunity to discover exhibitors and their special offers. - 18:40–19:00 | Closing Celebration & Sponsor Appreciation (Thai/English)
More than just talks and workshops
Alongside the scheduled sessions, visitors can explore 104 exhibitor booths covering property, health and wellness, hospitality, education, tourism, active lifestyles, arts and crafts, and community organisations.
Many participating businesses will offer exclusive discounts and promotions available only during the Expo weekend.
Families can also enjoy arts and crafts activities for children, while traditional Thai music and cultural performances will take place across both days.
Visitors can explore the Hua Hin in Focus photography exhibition, showcasing images of Hua Hin and the surrounding region taken by local photographers.
There will also be prizes and lucky draws, providing another reason to explore the exhibition hall and meet the businesses taking part.
Come and discover what Hua Hin has to offer
Whether you’re considering buying a property, interested in health and wellness, looking for activities for your family or simply want to discover more about the local community, Why Hua Hin? The Hua Hin Expo 2026 offers something for everyone.
The event welcomes Thai and international residents, families, tourists and anyone interested in what Hua Hin has to offer.
Event information
Date: Saturday 14 and Sunday 15 November 2026
Time: 10am–7pm both days
Venue: Hua Hin Convention Centre, 1st Floor, Bluport Hua Hin
Admission: Free
There is no admission charge, so bring your friends and family, explore the exhibition, meet local businesses and take part in the activities.
The programme and timings are subject to change.
See you at Bluport this weekend!
This is Why Hua Hin!
