The Governor of Prachuap Khiri Khan Province, Sitthichai Sawatsan, officially opened the “Prachuap Khiri Khan Tourism: Wonders of the Three Bays and Red Cross Fair 2025” on Friday, aiming to promote tourism, stimulate the local economy, and highlight the province’s cultural identity.
The opening ceremony took place at the main stage in Chalerm Phrakiat Rama IX Park, in front of the Provincial Hall, with Dr Busakorn Sawatsan, President of the Prachuap Khiri Khan Red Cross Chapter, deputy governors, government officials, local residents, and tourists in attendance.
Ahead of the opening, a cultural parade featuring traditions from all eight districts of the province made its way from Wing 5 along Sala Cheep Road to the Provincial Hall. The ceremony’s highlight was a light and sound performance titled “Amazing Shooting Star: Diversity in Harmony,” which showcased unity through the diversity of local traditions.
Running from 25 April to 4 May 2025 at Chalerm Phrakiat Rama IX Park and along Ao Prachuap’s beachfront road, the event is designed to promote Prachuap Khiri Khan’s “soft power,” support the local tourism sector, and raise funds for the Red Cross’s charitable activities.
This year’s event features an exhibition zone with displays from 20 government ministries under the theme “Next Move Prachuap: Moving Forward Together.” Exhibitions cover ten key development areas, including water management, marine tourism conservation, agricultural promotion, and efforts to strengthen the tourism workforce. Strategies to establish Prachuap Khiri Khan as a “Wellness Province” are also being promoted, with a focus on wellness tourism and safe travel experiences.
Each evening, a different district will present a mini light and sound performance on the main stage, showcasing local stories and traditions:
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26 April: “The Young Fisherman” by Pranburi District
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27 April: “The Legend of Chao Sitthiporn and New Theory Agriculture” by Bang Saphan Noi District
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28 April: “Land of Kings – Phraya Nakhon Cave” by Sam Roi Yot District
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29 April: “Bang Saphan – The Golden City Legend” by Bang Saphan District
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30 April: “Hua Hin – Father’s Hometown” by Hua Hin District
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1 May: “Coconut Identity” by Thap Sakae District
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2 May: “The Legend of the Kui Tiger” by Kui Buri District
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3 May: “Narung” by Mueang Prachuap District
A variety of activities are also taking place throughout the 10-day event, including the “Miss Three Bays” beauty pageant, agricultural product contests, Thai boxing and Takraw hoop competitions, and a Thai fabric fashion show featuring honorary models. A “Night Run” event will allow participants to explore the Three Bays area.
The Red Cross Fair includes the sale of lottery tickets, with prizes such as a Mitsubishi All New Triton pickup truck, Mitsubishi Attrage and Mirage cars, Honda Wave 110i motorcycles, Toshiba refrigerators, and washing machines, with a total prize value exceeding two million baht. The prize draw will be held on the final day of the event.
Visitors can also browse OTOP local products, community goods, and food and beverage stalls, with nightly concerts from well-known artists providing further entertainment. Entry to the event is free.
Images: Public Relations Department, Prachuap Khiri Khan Municipality
