Around 40 food booths serving traditional dishes and regional specialities will feature at the “Imagination on a Plate” food festival at Market Village Hua Hin from 16–18 October. The three-day event will bring together food from all eight districts of Prachuap Khiri Khan and other provinces in the organisers’ food operators’ network.
A press conference announcing the upcoming “Imagination on a Plate” food festival was held on October 3, 2026, at Im Oak Im Jai Restaurant in Pranburi, Prachuap Khiri Khan.
The press conference was chaired by Pramuk Mueangchanthaburi, President of Sam Roi Yot Subdistrict Administrative Organisation, and attended by representatives from the local food, hospitality and tourism sectors.
Among those taking part were Dr. Jitsirikorn Nortim, President of the Food and Street Food Operators Network covering eight provinces; Arun Kerdsawat, founder of the network; Noppadon Nutcharoen, Chairman of the Advisory Board of the Cha-am–Hua Hin Chefs Club; Dr. Somchai Krajaeterm, President of the Tourism Council of Prachuap Khiri Khan; and Sawarin Deenan, Secretary of the Prachuap Khiri Khan Tourism Business Association.
The food festival will take place from October 16–18, 2026, at the multipurpose area of Market Village Hua Hin.
Dr. Jitsirikorn, who also serves as President of the Prachuap Khiri Khan Restaurant and Street Food Operators Association, said the event will bring together traditional and local dishes from all eight districts of Prachuap Khiri Khan, as well as specialties from the network’s eight western provinces, including Phetchaburi, Ratchaburi, Samut Songkhram, Kanchanaburi and Suphan Buri.
Around 40 food booths will offer Thai and international visitors the opportunity to discover and taste a wide variety of regional dishes and local specialties.
Among the highlights will be fresh pla kulae served with dipping sauce, fresh prawns with dipping sauce, hor mok steamed curry, grilled ngob, fish cakes and other traditional dishes. Visitors will also have the chance to rediscover local favourites that were once commonly found in restaurants across the region, including hoi siap malako, a traditional dish combining small shellfish with papaya.
Dr. Jitsirikorn said the festival is being organised to welcome visitors travelling to Hua Hin and Prachuap Khiri Khan during the final quarter of 2026, while also showcasing the diversity of local and regional cuisine.
Thai and international visitors are invited to come to Hua Hin from October 16–18 and experience the flavours, traditions and creativity of the “Imagination on a Plate” food festival.
