Prachuap Khiri Khan sees slight growth in tourism during first half of 2025
Prachuap Khiri Khan welcomed 6,821,271 visitors between January and July 2025, according to the latest figures from the Provincial Office of Tourism and Sports. The number represents a slight year-on-year increase of 0.77 percent, highlighting steady growth for the province’s tourism sector.
Of the total visitors, 6,404,374 were Thai travellers, while 416,897 were from overseas. Combined, they generated tourism revenue of 31,090.57 million baht, a 3.22 percent increase compared with the same period in 2024.
Visitor numbers and revenue
Thai tourists accounted for the majority of spending, contributing 26,506.08 million baht, while foreign visitors generated 4,584.49 million baht. The total number of overnight stays was 3,553,152, with hotels and resorts reporting an average occupancy rate of 75.57 percent.
Nationally, Prachuap Khiri Khan ranked fifth for the number of visitors and eighth for tourism revenue during the first seven months of the year.
Comparison with other provinces
A tourist rides a horse on Hua Hin beach. File photo
Bangkok led the country with 31.2 million visitors and almost 499 billion baht in revenue, followed by Chonburi, Phuket, Kanchanaburi, and Prachuap Khiri Khan in visitor numbers. Chiang Mai trailed just behind Prachuap Khiri Khan with 6.75 million visitors.
For tourism revenue, Phuket placed second nationwide with 292 billion baht, while Chonburi, Surat Thani, and Chiang Mai also recorded higher earnings than Prachuap Khiri Khan.
Officials said the data reflects the province’s continuing importance as a tourism destination, balancing large numbers of domestic travellers with a growing share of international visitors.
Tourism statistics for Prachuap Khiri Khan, January–July 2025
| Category | Figure |
|---|---|
| Total visitors | 6,821,271 |
| Change from last year | +0.77% |
| Thai visitors | 6,404,374 |
| Foreign visitors | 416,897 |
| Tourism revenue | 31,091 million baht |
| Change from last year | +3.22% |
| Revenue from Thai tourists | 26,506 million baht |
| Revenue from foreign tourists | 4,585 million baht |
| Tourists staying overnight | 3,553,152 |
| Average occupancy rate | 75.57% |
Provinces with the highest visitor numbers (Jan – Jul 2025)
| Province | Visitors |
|---|---|
| 1. Bangkok | 31,273,585 |
| 2. Chonburi | 15,703,579 |
| 3. Kanchanaburi | 8,616,243 |
| 4. Phuket | 7,646,700 |
| 5. Prachuap Khiri Khan | 6,821,271 |
| 6. Chiang Mai | 6,754,180 |
Provinces with the highest tourism revenue (Jan – Jul 2025)
| Province | Revenue (million baht) |
|---|---|
| 1. Bangkok | 498,740 |
| 2. Phuket | 292,029 |
| 3. Chonburi | 175,065 |
| 4. Surat Thani | 76,073 |
| 5. Chiang Mai | 61,769 |
| 8. Prachuap Khiri Khan | 31,091 |